First Mile Project
D.A.F.N.E. Soc. Coop. Impresa Sociale joined the First Mile Project having been selected from 80 SMEs spread across France, Norway, Italy and Slovenia.
The First Mile project’s mission is to use the power of behavioural sciences to support SMEs in the tourism sector in their post-COVID-19 recovery and in the first steps of their journey towards sustainability. The approach
First Mile is about applying easy, smart and immediate actions that companies can take to achieve their sustainability and emissions reduction goals with minimal investment, but significant progress!
Our goal: to accelerate sustainability in tourism SMEs through behavioural science.
First Mile is a dynamic collaboration uniting 6 partners from 5 European countries. The project will support 80 SMEs spread across France, Norway, Italy and Slovenia in testing behavioural tactics for greater sustainability.
Exchanging experiences between participating SMEs will also ensure that good practices and results spread to a transnational community of SMEs offering tourism services in Europe.
For more information about the project: https://www.aitr.org/progetti/first-mile – https://firstmileproject.eu/
First Mile information video: